The Importance of a Marketing Plan

Sep 7, 2023 | Marketing

If you are looking for a one-size-fits-all marketing plan, we are here to tell you that it unfortunately does not exist. What might work for one business will not necessarily work for your business. This is true even among businesses in the same professional field. Every business, large or small, requires a specifically crafted marketing plan designed for their target market and business goals. 

Recognizing there is no one-size-fits-all marketing plan is the first step in committing to an effective strategy for your business. While there is no objective “do this and you will succeed” marketing list, there are a few key things you can do to begin crafting your strategy. Doing these things will help you take the first step in the right direction for your digital marketing plan.

  1. Accomplish Tasks that Add Value to the Business

For any business owner, and especially anyone with a creative mind, it can be tempting to adopt an all or nothing mindset. This will tempt you to accomplish everything at once, or tackle projects that are not realistic for you or the business. With the goal of furthering your business in mind, you may spread yourself thin across multiple tasks. Simply put, it is difficult to focus on ads, weekly content, video, in-person networking events, email campaigns, Zoom meetings, budgets, payroll, and everything else that comes with owning a business. It is important to prioritize what is most important, and will be most effective, in furthering your business. If video is unrealistic for you, do not attempt to waste time on video. Instead, focus your efforts on something that is manageable for you, well-crafted, and will reach your target audience, such as weekly Instagram posts that are professionally created and free of errors. Doing a few things very well is more effective than doing everything poorly.

  1. Commit to Consistency

Your business success depends on your reach, and your reach is the result of consistency. If you show up on Instagram or Facebook once a month, you will have poor reach and low conversions. If you cannot be consistent with multiple social media platforms, choose one or two to begin with, and commit to showing up there consistently, even if you are busy with other business needs. Doing so will benefit you in the long run through conversions and networking connections. This necessary type of consistency will give you a greater return on your marketing investment than only posting once a month or posting too little on every available platform. 

  1. Utilize Excellent Timing

You know your business better than anyone else, and it is vital that you be prepared for busy times of year, as well as the slower seasons of your business. Whether you sell a physical product or a service, there will be peaks in your sales throughout the year. Utilize trends from previous years to determine when your “busy season” will be. This will help you be prepared for the busy season by planning ahead. If your business gets slammed during Christmas time, be sure to prepare in October and November by stockpiling products and resources for that time. You can create marketing ads, posts, or emails ahead of time, so that you do not have to craft them “in the moment.” This will give you a padding to fall back on, in the event that you become overwhelmed and cannot maintain weekly content creation that is otherwise doable in the slower months.

Marketing Plans Require Marketing Experts

We understand the value of a well-crafted marketing strategy and that your plan must reflect your values, goals, and character. When working with us, we will sit down with you and determine the “why” behind your business. Only with this knowledge can an effective marketing campaign be created. We seek to create strategies with you at the center as the business owner. Contact us today to learn more about our personally designed business strategies.