We are a creative agency for small businesses ready to make a BIG impact. You know your specialty inside and out and we know how to help you get the attention of your ideal customer with strategic messaging and the power of digital marketing. After all, what good is a great product or service if no one knows about it?!



The digital landscape is like a superhighway everyone must travel to reach their ideal customers. It’s where the rubber meets the road in modern marketing, and we are here to help make sure you have the right metaphorical vehicle, going at the right speed, and in the right direction.

If you haven’t perfected your messaging, developed business goals, or crafted a strategy, it’s like you’re stuck in park and your marketing won’t be able to get you much movement. Don’t worry, we’ve got you!

From inspiration to implementation, we develop the ideas, craft the strategy, and do the hands-on work that it takes to effectively market your product or service to the RIGHT audience.

From real estate pros, lawyers, and insurance experts, to franchisees, nonprofits, and country clubs, we have direct experience allowing us to create strategies to reach the ideal audiences of a variety of businesses.


Often, our clients are looking for a trusted resource to guide them on the “What now?” or “Which first?” questions they have about marketing their business. We partner with them, by not only sparking the ideas, cultivating the message, developing the strategy, and creating the content, but we also implement and measure the results to make sure we are meeting their business goals!

Our Team




Shalee is the Founder of Cloverlee Creative. She holds a BS in organizational management with a minor in marketing and has over 15 years’ experience in marketing and business development. Her knowledge comes from a wide range of roles and industries, including Director of Development, Director of Operations, VP of Marketing and PR, Chief Marketing Officer, and other boring titles. Not a fan of corporate formality or hustle culture, she founded Cloverlee to use her experience to serve people and missions who she feels aligned with. Shalee is passionate about providing the highest standard of quality to her customers and believes that listening with empathy is the key to a strong business. She specializes in identifying the meaningful elements at the heart of a brand to craft custom strategies and content that connects. She loves working closely with clients to get to know their stories, their values, and their business objectives to provide purposeful solutions to their business needs.


I’m a type-A recovering people-pleaser who loves organization, but you wouldn’t know that if you had a peek in my sock drawer. I don’t like scary movies, most vegetables, or even green candy, but the thing that makes me craziest is inefficiency – meetings that could’ve been an email, processes, driving routes, anything. I enjoy true crime podcasts, a good game of Pac-Man, and anything action-adventure on a Friday night. I work hard and laugh even harder, and my family is my whole world. I think that keeping your word is everything and it’s the foundation on which trust is built or broken…a core value of my business. If we get to talk, you’re likely to hear a “y’all” at some point because my Alabama up-bringing and Tennessee living is legit, but don’t hold that against me. 😊



Copywriting & Content

Rachel helps ensure that copy and content is precise, articulate, and directly suited to the specific needs of Cloverlee’s clients. She believes that attention to detail is key in providing excellent services, and she takes the time and care required to make certain that clients are given top-tier service. Her 5 years of supervisory and management experience in the customer service field, along with her hands-on experience in business operations serves the agency well.

She is currently pursuing a degree in Organizational Leadership and Marketing, but in her free time, Rachel enjoys reading, writing, binging TV shows, and spending time with her husband and new baby girl!

Book a free consultation

Schedule a free consultation so we can chat more about your current condition and how we can make things even better for you and your business! We are located near Maryville, Knoxville, Sevierville, Gatlinburg Tennessee.